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Executive coaching · ICF PCC

See what is getting in the way. Change what happens next.

Coaching for senior leaders who are performing well and still carrying the pressure alone. We make the pattern visible, test the thinking behind it and turn insight into deliberate action.

Book a 20-minute chemistry call See how it works
500+Coaching hours
PCCICF accredited
HenleyBusiness School
30+Years leading in sales
Thinking under pressure · NoticeSession in progress
Pattern noticedThe Firefighter · solving everything personally
Session notes · ConfidentialExample · CRO client
  1. NoticeCarrying the forecast aloneSeen
  2. Challenge"If I don't fix it, no one will"Tested
  3. ActHand two deals to the VP by FridayThis week
  4. ReviewWhat changed in the team?Next
  5. ResultCalmer quarter-end, stronger team 
The problem

Success does not remove the pressure. It changes it.

You may be performing well and still find yourself second-guessing decisions, repeating familiar patterns or carrying the pressure alone. Coaching makes what is happening visible, so you can choose a more useful response.

  • Think clearly under pressure
  • Break unhelpful patterns
  • Build grounded confidence
  • Move forward deliberately
Patterns under pressure

The pattern you can't see shapes every decision.

Six familiar habits that get louder when the stakes rise. You don't need a label. You need the space to notice what is happening and choose what comes next.

The Scorekeeper

Measures worth through results, and moves the goalposts the moment success arrives.

Shift → define "enough" before you start

The Firefighter

Rushes to solve every problem personally, creating urgency and dependence.

Shift → let the team carry the next fire

The Peacekeeper

Protects surface harmony by postponing the conversation that actually needs to happen.

Shift → have the conversation this week

The Overthinker

Keeps analysing after enough information exists, mistaking more thought for progress.

Shift → decide with 70% and learn

The Armour

Defends against challenge so thoroughly that useful feedback cannot get through.

Shift → ask one person what they see

The Juggler

Treats everything as equally urgent, leaving the most important work untouched.

Shift → name the one thing that matters
How it works

Notice. Challenge. Act.

A clear method with no rigid script. The work makes the pattern visible, tests the thinking behind it and turns a better choice into deliberate action.

01 · NOTICE

Notice

Slow the situation down. Identify the habits, assumptions and pressures shaping what happens next.

02 · CHALLENGE

Challenge

Test the story, examine the choices and find options that are hard to see from inside the pattern.

03 · ACT

Act

Choose a purposeful next step, follow it through and learn from what changes in the real world.

Coaching programmes

Built around what needs to change.

Every programme starts with the outcome that matters to you: performance, leadership, career direction or how a team works together.

PROGRAMME · 01

Executive coaching

Think more clearly under pressure, lead with greater confidence and respond deliberately when the stakes are high.

For CROs, VPs and MDs → PROGRAMME · 02

Career coaching

Understand what you want next, challenge the patterns keeping you still and make a grounded, purposeful move.

For leaders at a crossroads → PROGRAMME · 03

Team coaching

Make group patterns visible, create more honest conversations and turn shared intent into collective action.

For leadership teams →
Why Pete

Skilled coaching. Commercial understanding.

Pete has spent more than 30 years around senior sales leaders and knows the pressure from the inside. His ICF PCC accreditation and Henley Business School training give the professional foundation. What matters in the room is his ability to listen closely, challenge intelligently and help you turn insight into action.

ICF PCC accreditedHenley Business School500+ coaching hoursSince 1993 in sales leadership
Proof

Trusted by senior leaders.

Straight, pragmatic coaching for people whose decisions, careers and reputations carry real weight.

Delighted to be working with Pete as a career coach, debatably also a life coach. He really does take the time to understand and challenge what good looks like in both your work and life.
Michael G.VP, UKI Managing Director · Databricks
Pete's executive coaching skills really supported me in a recent successful endeavour. Direct, pragmatic, insightful and no-nonsense.
Philippa B.Former Technology Sales Leader
The best coach, mentor and consultant I have worked with. His advice and guidance are second to none.
Elliot H.Financial Crime and Compliance Leader
The people behind Selective

A family business, built on judgement.

Selective Search, Selective Coaching, Selective Nutrition and Selective Sales Agents are run personally by Pete and Emily.

Peter Davies, Managing Partner

Peter Davies

Managing Partner

Executive search for senior technology sales leaders since 1993. ICF PCC executive coach, trained at Henley Business School.

Emily Dixon, Managing Partner

Emily Dixon

Managing Partner

15 years in executive search. Coach trained at the University of Southampton, with a first-class BSc in Applied Human Nutrition. Registered Associate Nutritionist (ANutr).

Start with one conversation

You don't have to wait until you're stuck.

A 20-minute chemistry call to see whether coaching with Pete is the right fit. Private, relaxed and without obligation.

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Email · peter@selectivecoaching.co.uk
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